Interactive One

The African-American Consumer

The African-American consumer is an extremely critical segment for marketers -- audience size, growth in buying power, increased digital usage and social influence are driving the need to build direct and engaging communication channels with the Black community.

Successful marketing initiatives require customizing and targeting messages in environments African American's trust.

Advertise with Us

Interactive One offers marketers a customized platform for reaching the critical African-American consumer. Advertising programs combine unique approaches to social network marketing on BlackPlanet, as well as, integrated brand experiences across our premier content platforms - TheUrbanDaily, HelloBeautiful, Elev8, GIANT and NewsOne.

Interactive One brings marketing partners experience, reach and relevancy, as well as a full suite of capabilities that drive results.

• Integrated editorial programs and sponsorships
• Viral marketing initiatives
• Branded social networking experiences
• Rich media and advanced targeting capabilities
• High impact branding opportunities
• Customized offline events

Why Interactive One?

Expertise: 25 Years of super-serving the African-American community... it is all we do.

Powerful African-American Reach: Radio One assets reach 82% of African Americans in the U.S.; Interactive One is the best for reaching the Black audience online.

Social Content: A unique digital experience combining rich content with social engagement.

Time Spent: The Black Audience spends more time on Interactive One than any other multicultural targeted sites.

Targeting African Americans: Interactive One increases efficiency by targeting media impressions to specific geography, demos, time and interests.

Custom Solutions: Interactive One creates high impact, custom opportunities for advertisers.